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Tips, insights, and news from our web design and development team in Cambridge.

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Contact Pages That Make Enquiries Easier
Marketing

Contact Pages That Make Enquiries Easier

A good contact page removes friction at the exact moment a customer is ready to act. Here is how to make getting in touch feel simple, clear, and reassuring.
Service Pages That Help Customers Choose
Marketing

Service Pages That Help Customers Choose

A useful service page does more than list what you offer. It helps customers understand the problem, trust your approach, and take the next step.
Websites for MAT's Multi Academy Trusts
Web Design

Websites for MAT's Multi Academy Trusts

Websites for MATs and multi academy trusts need to balance central control with each school’s identity. Here is how Red Web approaches trust websites, school website compliance, shared WordPress features, and scalable education website design.
Campaign Landing Pages: Stop Sending Everyone to the Homepage
Marketing

Campaign Landing Pages: Stop Sending Everyone to the Homepage

If a campaign has one clear job, the page it sends people to should have one clear job too. Here is why focused landing pages usually beat the homepage.
Why Real Photos Build More Trust Than Stock Images
Web Design

Why Real Photos Build More Trust Than Stock Images

Stock photos look polished, but your customers can tell the difference. Real photos of your business, your team, and your work build the trust that actually wins enquiries.
FAQ Pages That Turn Questions Into Enquiries
Marketing

FAQ Pages That Turn Questions Into Enquiries

Customers ask questions before they enquire. A useful FAQ page answers the doubts that slow people down and helps them feel ready to get in touch.
How to Get More Enquiries From Your Website
Marketing

How to Get More Enquiries From Your Website

If your website feels quiet, the problem is rarely traffic. Here are the practical changes that turn visitors into proper enquiries.
Case Studies: The Proof Your Website Needs to Win Better Enquiries
Marketing

Case Studies: The Proof Your Website Needs to Win Better Enquiries

Claims are easy to make. Good case studies show real work, real outcomes, and give potential customers the confidence to make an enquiry.
Google Reviews: Why They Matter More Than Ever for Your Business
Marketing

Google Reviews: Why They Matter More Than Ever for Your Business

Your Google reviews are often the first thing potential customers see. Here's why they matter more in 2026 than ever before, and how to get more of them.
WordPress Maintenance: Why Ignoring It Is Costing You More Than You Think
Development

WordPress Maintenance: Why Ignoring It Is Costing You More Than You Think

Most WordPress sites don't break overnight — they rot. Here's what unmaintained WordPress actually costs your business, and how regular updates pay for themselves.
Website Content That Converts: How to Write Copy That Turns Visitors Into Customers
Web Design

Website Content That Converts: How to Write Copy That Turns Visitors Into Customers

Most business websites have a content problem, not a design problem. Here's how to write words that actually turn visitors into paying customers.
How to Choose the Right Website Designer for Your Business
Web Design

How to Choose the Right Website Designer for Your Business

With so many options out there, choosing the right website designer for your business can feel overwhelming. Here's a practical guide to help you make the right decision without overspending.
Does Your Website Build Trust? Here's What New Visitors Actually Notice
Web Design

Does Your Website Build Trust? Here's What New Visitors Actually Notice

Your website gets a few seconds to earn a stranger's trust. Here are the signals that make the difference between a new customer and a lost one.
Core Web Vitals Explained: What the Scores Mean and How to Improve Them
SEO

Core Web Vitals Explained: What the Scores Mean and How to Improve Them

Google measures three specific things when it decides how 'good' your website feels to use. Here's what LCP, INP, and CLS actually mean — and what you can do about them.
Why Structured Data Is the Secret to Better Search Visibility
SEO

Why Structured Data Is the Secret to Better Search Visibility

Structured data helps Google understand your content — and it's one of the most underused SEO techniques around.
Why Every Cambridge Business Needs a Fast Website in 2026
Web Design

Why Every Cambridge Business Needs a Fast Website in 2026

Page speed isn't just a technical metric — it directly affects how customers perceive your business, how well you rank on Google, and whether visitors stick around long enough to become paying customers.
What Actually Makes a Good Business Website in 2026
Web Design

What Actually Makes a Good Business Website in 2026

Forget the buzzwords. Here's what genuinely matters when it comes to building a website that works for your business — based on 20+ years of experience.
Clinical Trial Websites
Web Design

Clinical Trial Websites

Clinical trial websites need to explain complex research clearly, support patient recruitment, give healthcare professionals the right study information, and stay easy for research teams to update.
SSL Certificates: What Cambridge Businesses Need to Know
Hosting

SSL Certificates: What Cambridge Businesses Need to Know

If your website doesn't have the padlock icon, visitors are being warned away before they even see your content. Here's what SSL is and why it's non-negotiable.
AI and Search: What Google's AI Overviews Mean for Your Business
SEO

AI and Search: What Google's AI Overviews Mean for Your Business

Google is putting AI-generated answers above traditional search results. Here's what that means for your website traffic and what you can do about it.
Website Accessibility: Why It Matters and Where to Start
Web Design

Website Accessibility: Why It Matters and Where to Start

One in five people in the UK has a disability. If your website isn't accessible, you're excluding potential customers and may be falling foul of the law.
Preparing Your Website for the January Sales Rush
Hosting

Preparing Your Website for the January Sales Rush

January is one of the busiest months for online traffic. Here's how to make sure your website is ready to handle the surge — and convert visitors into customers.
How We Build Websites That Load in Under Two Seconds
Development

How We Build Websites That Load in Under Two Seconds

Speed isn't an afterthought — it's baked into every decision we make, from the framework we choose to how we serve images. Here's our approach.
Why Mobile-First Design Matters More Than Ever
Web Design

Why Mobile-First Design Matters More Than Ever

Over 60% of your visitors are on their phone. If your website wasn't designed for mobile first, you're building on shaky foundations.
Local SEO: How to Get Your Cambridge Business Found on Google
SEO

Local SEO: How to Get Your Cambridge Business Found on Google

If someone searches for your service in Cambridge and you don't appear, you're invisible. Here's a practical guide to improving your local search visibility.
Why Managed Hosting Is Worth Every Penny for Small Businesses
Hosting

Why Managed Hosting Is Worth Every Penny for Small Businesses

Cheap hosting might save you a few pounds a month, but it could be costing you customers. Here's why managed hosting is an investment, not an expense.
WordPress vs Astro: Choosing the Right Platform for Your Business Website
Development

WordPress vs Astro: Choosing the Right Platform for Your Business Website

Two very different tools, both excellent at what they do. Here's how we decide which platform is the right fit for each client project.
5 Signs Your Cambridge Business Website Needs a Redesign
Web Design

5 Signs Your Cambridge Business Website Needs a Redesign

Not sure if your website is still doing its job? Here are five clear signals that it's time for a refresh — and what to do about each one.
Red Web Cambridge Celebrates 21 Years of Building Websites
Company News

Red Web Cambridge Celebrates 21 Years of Building Websites

From our first website in 2004 to over two decades of helping Cambridge businesses succeed online — here's a look back at how the web (and we) have changed.

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