Tips, insights, and news from our web design and development team in Cambridge.
Your website gets a few seconds to earn a stranger's trust. Here are the signals that make the difference between a new customer and a lost one.
Google measures three specific things when it decides how 'good' your website feels to use. Here's what LCP, INP, and CLS actually mean — and what you can do about them.
Structured data helps Google understand your content — and it's one of the most underused SEO techniques around.
Page speed isn't just a technical metric — it directly affects how customers perceive your business, how well you rank on Google, and whether visitors stick around long enough to become paying customers.
Forget the buzzwords. Here's what genuinely matters when it comes to building a website that works for your business — based on 20+ years of experience.
If your website doesn't have the padlock icon, visitors are being warned away before they even see your content. Here's what SSL is and why it's non-negotiable.
Google is putting AI-generated answers above traditional search results. Here's what that means for your website traffic and what you can do about it.
One in five people in the UK has a disability. If your website isn't accessible, you're excluding potential customers and may be falling foul of the law.
January is one of the busiest months for online traffic. Here's how to make sure your website is ready to handle the surge — and convert visitors into customers.
Speed isn't an afterthought — it's baked into every decision we make, from the framework we choose to how we serve images. Here's our approach.
Over 60% of your visitors are on their phone. If your website wasn't designed for mobile first, you're building on shaky foundations.
If someone searches for your service in Cambridge and you don't appear, you're invisible. Here's a practical guide to improving your local search visibility.
Cheap hosting might save you a few pounds a month, but it could be costing you customers. Here's why managed hosting is an investment, not an expense.
Two very different tools, both excellent at what they do. Here's how we decide which platform is the right fit for each client project.
Not sure if your website is still doing its job? Here are five clear signals that it's time for a refresh — and what to do about each one.
From our first website in 2004 to over two decades of helping Cambridge businesses succeed online — here's a look back at how the web (and we) have changed.
We use cookies to analyse site traffic and improve your experience. By continuing to browse, you agree to our use of cookies. See our privacy policy for details.
